Holidays that match your DNA.
Most travel sites start with a search box. HoliDNA starts with you. Swipe through beautiful destinations, and in minutes we learn your travel personality — your holiDNA — then match you with real holidays you'll actually love.
REAL PLACES, REAL PHOTOS
A taste of what you'll swipe
HOW IT WORKS
From first swipe to booked in five steps
Swipe
Love it or leave it. Every swipe teaches HoliDNA a little more about how you like to travel.
Discover your holiDNA
See your travel traits — from culture-seeker to beach-bum — evolve as you swipe.
Get matched
Real packages from real operators, ranked by how well they fit your DNA and budget.
Plan with AI
Turn a match into a day-by-day itinerary tuned to your traits in one tap.
Never miss a deal
Watch the holidays you love and we'll tell you the moment the price drops.
MEMBERSHIP
14 days free
then £2.99/month. No card needed to start.
- ✓ Unlimited swipes, matches and Daily picks
- ✓ AI trip planner tuned to your holiDNA
- ✓ Live prices from real holiday operators
- ✓ Price alerts on the holidays you watch
- ✓ Cancel any time — no lock-in
WHAT WE BELIEVE
Discovery should feel like flicking through a friend's photos, not filling in a form.
We show real prices from real operators and never take a cut that biases what you see.
Your holiDNA is yours. Delete your account and it's gone.
OUR STORY
HoliDNA is built in the United Kingdom by HoliDNA Ltd, a small team of travellers and technologists who were tired of spending longer choosing a holiday than being on one.
Say hello → talktous@holidna.app